“Months after taking the reins of the rising celebrity news site, Bonnie Fuller launched the new and much-improved HollywoodLife.com this week. The famed women’s service magazine editor is promising a ‘female focused’ hub of entertainment and celebrity news, beauty, lifestyle and fashion…The site is targeting the 18-to-34-year-old demographic with a design that emphasizes interactivity and audience participation. ‘Talk to us! Comment!’ says Fuller in her inaugural letter to readers…HollywoodLife will have to make its way in a cluttered market where much of the traffic continues to go to established offline media like TVGuide.com and People.com, as well as Yahoo’s celebrity coverage at OMG!. Celebrity newcomers like PerezHilton have made a splash in the market but very few have broken through to become established media brands that rival a handful of major players…HollywoodLife says it has already attracted some major brand advertisers, including Old Navy and Sony Pictures. Fuller is a veteran of the women’s content space, having run editorial for Cosmopolitan, Glamour and most recently Us Weekly.” - min
