I recently finished a two-month consulting project at EngageClick, a tech startup in Palo Alto. I oversaw the creation of their marketing materials including their website, Facebook and Twitter presence, presentations, product one sheets, web and mobile demos, rate card and ad specifications. I also acted as the interim Vice President of Business Development which resulted in nearly 50 leads.
I perma-lanced at YuMe in their Corporate Marketing department and was charged with managing their social media presence on Twitter, LinkedIn, Facebook, CrunchBase and Wikipedia. Within the 1st month, I helped YuMe garner nearly 1,000 followers across their social channels. Follow YuMe…it’s an exciting time for the company as they’re growing worldwide and leading the multi-screen video advertising ecosystem.
I was hired by YuMe, a multi-screen video advertising platform, to coordinate all of their 2013 CES activities including 46 attending employees, 17 attending client guests, 39 demos in a branded suite, 14 floor tours, 11 dinners, 4 days of transportation needs, 3 sponsorships and 2 panels.
I wrote this 3 page advertorial on behalf of Magnum ice cream spotlighting British pop star, Natasha Bedingfield. It appeared in a special #BBMA edition of Billboard which was distributed to 3MM readers.
I wrote this 9 page advertorial section on behalf of Kao Brands. It was published in a special #BBMA edition of Billboard which was distributed to 3MM readers.
I helped in the planning and production of the 2012 Official #BBMA After-Party. Over 1,000 celebrities and VIPs graced the event at 1Oak in Las Vegas. Attendees included Stevie Wonder, Alicia Keys, Swizz Beatz, Wiz Khalifa, LMFAO, Chris Brown, Cee Lo Green, Berry Gordy, Brandy, Monica, Far East Movement, The Wanted, Jordin Sparks, Jason Derulo, Julie Bowen, Ty Burrell, Nelly Furtado, Robin Thicke, Joey Fatone, Josiah Bell, Jurnee Smollett, Patent Pending, Carly Rae Jepsen, Drew & Jonathan Scott, Max Azria & Lubov Azria and Gavin DeGraw.
In 2012, the Billboard Music Awards invited Sony to take center stage and I was enlisted to co-execute the partnership. 7.5MM viewers nationwide watched as winners were revealed on the Sony Tablet, the official envelope of the Billboard Music Awards. The press announced “The Envelope is Dead: Long Live Sony Tablet. 2012 Billboard Music Awards Choose Sony Tablet P to Announce Winners.”
