I was hired by the EVP of Digital Media at NBC Entertainment to produce a management meeting. The goal of the event was to educate and inspire 200+ of their LA-based executives to think of digital innovation as an integral part of their roles and responsibilities (AKA “Digital DNA”). The day-long event included a presentation and video (of which I oversaw the creation of), a panel of next generation content leaders with interactive text-in Q&A and cutting-edge tech demonstrations of Oculus Rift, Vine 360 (as seen at numerous red carpet events), MakerBot 3D printing (with all attendees’ names 3D-printed for some fun SWAG) and PHHHOTO (a brand new app that turns photos into GIFs). I produced this entire event in 10 days! 

Glamour hired me to manage and execute a robust 360-degree, multi-platform partnership with Investigation Discovery. Mirroring a successful 2013 partnership, the 2014 program bolsters national awareness for Investigation Discovery’s public affairs initiative, Inspire A Difference. Together, Glamour and Investigation Discovery are empowering their joint audiences to participate in a national dialogue about domestic violence, civil rights, bullying, victims’ rights and healing. Throughout 2014, Glamour and Investigation Discovery will continue these honorable efforts via celebrity partnerships, charitable donations, TV spots, PSAs, in-book advertorials, online/social media, a consumer contest, a special event and co-branded promotion. Visit Glamour.com/InspireADifference to learn more. 

Vogue hired me to on-site assist a luncheon showcasing La Perla’s 2014 swim collection. CEO of La Perla North America Suzy Biszantz and celebrity fashion stylist Erin Walsh co-hosted the poolside event at the Sunset Tower Hotel. Attendees included Rose McGowan, Robin Tunney, Kyleigh Kuhn, Brenda Song and Magdalena Wosinska. More photos here. Photo credit: Aleks Kocev/Billy Farrell Agency. 

YuMe hired me to scout venues for the national leg of their 5th annual Research Roadshow. I secured trendy venues in eight markets: Hinoki & The Bird in Los Angeles, theWit Hotel in Chicago, The Standard in New York City, The Liberty Hotel in Boston, The Battery in San Francisco, The Joule Hotel in Dallas, Whiskey Blue in Atlanta and Valentine Distilling in Detroit. YuMe’s Research Roadshows have showcased cutting-edge research with partners such as Nielsen, IPG Media Lab and Millward Brown Digital.

One of my freelance projects for Glamour was to fulfill a gift-with-purchase promotion in partnership with DSW. I sourced six different beauty brands to each donate in-kind 2,000 products. Packaged as “The Beauty Collection” and free for purchases $175+, the GWP boxes sold out quickly and received a five-star rating on DSW.com.

In November & December 2013, I worked at Glamour Magazine as their interim Senior Director of Fashion Merchandising. Check out the March 2014 issue for the reveal of SHOP GLAMOUR - a fully shoppable experience enabled by a new augmented reality mobile app and website

From May - September 2013, I served as the interim Director of Sales Marketing at TuneIn. I redid all of their sales collateral including their media kit, general presentation (selected pages shown here), photo library, proposal and case study template, plus one sheets for ad products, ad verticals and event sponsorships. 

While consulting at TuneIn, I led our participation in The Streaming Audio Task Force, a collective of Internet radio companies including TuneIn, Pandora and Spotify. For our first project together, we hired Edison Research to conduct a market survey of 3,000 Americans on their Internet radio listening habits. At Advertising Week in NYC, the survey was revealed on a panel with representatives from each company. Thereafter, the press including LA Times, Billboard and MediaPost picked up the news that we were all working together and that for the first time ever the majority of Americans are Internet radio listeners. Check out the related Prezi and infographic on Edison’s site

At the second annual Back To School Saturday, I was hired by Teen Vogue to host the main event at Nordstrom and emcee a trend presentation showcasing jackets from Collection B’s Fall 2013 collection. Nordstrom and Bernardo Fashions (Collection B’s parent company) were thrilled with the results - increased on-site sales, organic social media mentions and elevated brand awareness. 

Here’s some fun video footage of my trend presentation at Teen Vogue’s Back To School Saturday event.

I recently finished a two-month consulting project at EngageClick, a tech startup in Palo Alto. I oversaw the creation of their marketing materials including their website, Facebook and Twitter presence, presentations, product one sheets, web and mobile demos, rate card and ad specifications. I also acted as the interim Vice President of Business Development which resulted in nearly 50 leads. 

I perma-lanced at YuMe in their Corporate Marketing department and was charged with managing their social media presence on Twitter, LinkedInFacebookCrunchBase and Wikipedia. Within the 1st month, I helped YuMe garner nearly 1,000 followers across their social channels. Follow YuMe…it’s an exciting time for the company as they’re growing worldwide and leading the multi-screen video advertising ecosystem. 

I was hired by ELLE Magazine to be the on-site manager for this Wella-sponsored event in San Francisco. 

I was hired by YuMe, a multi-screen video advertising platform, to coordinate all of their 2013 CES activities including 147 attending client guests, 46 attending employees, 39 demos in a branded suite, 14 floor tours, 11 dinners, 4 days of transportation needs, 3 sponsorships and 2 panels.

In 2012, I freelanced at Pandora’s headquarters in Oakland, CA. As a contracted team member of their Sales Marketing division, I crafted several scalable pieces of collateral to articulate the company’s value proposition effectively, succinctly and with high-impact. As an example, here’s a glimpse of the video and corresponding presentation created to sell sponsorships of Pandora’s marquee event at SXSW.

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