miss meyer

I hope you enjoy this glance into my work as a marketing consultant.

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One of my freelance projects for Glamour was to fulfill a gift-with-purchase promotion in partnership with DSW. I sourced six different beauty brands to each donate in-kind 2,000 products. Packaged as “The Beauty Collection” and free for purchases $175+, the GWP boxes sold out fast and received a five-star rating on DSW.com.

In November & December 2013, I worked at Glamour Magazine as their interim Senior Director of Fashion Merchandising. Check out the March 2014 issue for the reveal of SHOP GLAMOUR - a fully shoppable experience enabled by a new augmented reality mobile app and website

From May - September 2013, I served as the interim Director of Sales Marketing at TuneIn. I redid all of their sales collateral including their media kit, general presentation (selected pages shown here), photo library, proposal and case study template, plus one sheets for ad products, ad verticals and event sponsorships. 

While consulting at TuneIn, I led our participation in The Streaming Audio Task Force, a collective of Internet radio companies including TuneIn, Pandora and Spotify. For our first project together, we hired Edison Research to conduct a market survey of 3,000 Americans on their Internet radio listening habits. At Advertising Week in NYC, the survey was revealed on a panel with representatives from each company. Thereafter, the press including LA Times, Billboard and MediaPost picked up the news that we were all working together and that for the first time ever the majority of Americans are Internet radio listeners. Check out the related Prezi and infographic on Edison’s site

At the second annual Back To School Saturday, I was hired by Teen Vogue to host the main event at Nordstrom and emcee a trend presentation showcasing jackets from Collection B’s Fall 2013 collection. Nordstrom and Bernardo Fashions (Collection B’s parent company) were thrilled with the results - increased on-site sales, organic social media mentions and elevated brand awareness. 

Here’s some fun video footage of my trend presentation at Teen Vogue’s Back To School Saturday event.

I recently finished a two-month consulting project at EngageClick, a tech startup in Palo Alto. I oversaw the creation of their marketing materials including their website, Facebook and Twitter presence, presentations, product one sheets, web and mobile demos, rate card and ad specifications. I also acted as the interim Vice President of Business Development which resulted in nearly 50 leads. 

I perma-lanced at YuMe in their Corporate Marketing department and was charged with managing their social media presence on Twitter, LinkedInFacebookCrunchBase and Wikipedia. Within the 1st month, I helped YuMe garner nearly 1,000 followers across their social channels. Follow YuMe…it’s an exciting time for the company as they’re growing worldwide and leading the multi-screen video advertising ecosystem. 

I was hired by ELLE Magazine to be the on-site manager for this Wella-sponsored event in San Francisco. 

I was hired by YuMe, a multi-screen video advertising platform, to coordinate all of their 2013 CES activities including 147 attending client guests, 46 attending employees, 39 demos in a branded suite, 14 floor tours, 11 dinners, 4 days of transportation needs, 3 sponsorships and 2 panels.

In 2012, I freelanced at Pandora’s headquarters in Oakland, CA. As a contracted team member of their Sales Marketing division, I crafted several scalable pieces of collateral to articulate the company’s value proposition effectively, succinctly and with high-impact. As an example, here’s a glimpse of the presentation created to sell sponsorships of Pandora’s marquee event at SXSW.

I wrote this 3 page advertorial on behalf of Magnum ice cream spotlighting British pop star, Natasha Bedingfield. It appeared in a special #BBMA edition of Billboard which was distributed to 3MM readers.

I wrote this 9 page advertorial section on behalf of Kao Brands. It was published in a special #BBMA edition of Billboard which was distributed to 3MM readers.

I helped in the planning and production of the 2012 Official #BBMA After-Party. Over 1,000 celebrities and VIPs graced the event at 1Oak in Las Vegas. Attendees included Stevie Wonder, Alicia Keys, Swizz Beatz, Wiz Khalifa, LMFAO, Chris Brown, Cee Lo Green, Berry Gordy, Brandy, Monica, Far East Movement, The Wanted, Jordin Sparks, Jason Derulo, Julie Bowen, Ty Burrell, Nelly Furtado, Robin Thicke, Joey Fatone, Josiah Bell, Jurnee Smollett, Patent Pending, Carly Rae Jepsen, Drew & Jonathan Scott, Max Azria & Lubov Azria and Gavin DeGraw.

In 2012, the Billboard Music Awards invited Sony to take center stage and I was enlisted to co-execute the partnership. 7.5MM viewers nationwide watched the live broadcast on ABC as winners were revealed on the Sony Tablet, the official envelope of the Billboard Music Awards. The press announced “The Envelope is Dead: Long Live Sony Tablet. 2012 Billboard Music Awards Choose Sony Tablet P to Announce Winners.”

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