miss meyer

Women’s Marketing, Inc. reached out to me during the process of launching their digital division, WMI Digital. I composed their new tagline, mission statement plus copy for their website, Facebook page and promotional collateral as seen here.

From May-September 2011, I was retained as a consultant at Time Inc. Branded Solutions. I developed their new general presentation (selected pages seen here) plus a library of sales materials and new ad products for their 25 digital brands.

Here are selected pages from the general presentation I wrote and created (with the help of a very talented designer) for Time Axcess, Time Inc.’s branded network providing advanced targeting solutions.  

During my assignment at Time Inc. Branded Solutions, I wrote copy for this digitorial inspiring consumers to turn their curiosities into new hobbies. The digitorial featured links to Time Inc. editorial content and also promoted a Toyota-branded landing page/sweepstakes. Click here for a demo of the expandable ad unit.

L’Oréal Paris Academy was a multi-million dollar custom program including partnerships with InStyle.com, PEOPLE.com, Extra, WB & Time Axcess Digital. While filling in at InStyle.com as the Interim Associate Director of Digital Marketing, I helped to manage the program including print, TV, social media, events, press & retail elements. A highlight of the program was the www.LorealParisAcademy.com site which featured 40+ hours of original content hosted by renowned experts. 

I’ve freelanced for InStyle five times in the past three years. One of my many responsibilities the most recent round was to co-produce and co-manage the digital general presentation for both InStyle.com and their new e-commerce site, StyleFind.com.